Thoughts @

work life balance

At the 3GSM conference held in Barcelona this week, the results of a survey on work/life balance was released by Visto, a US mobile email company. The survey was conducted in three countries and was focused on how mobile is affecting the lifestyles of mobile professionals. The theme resonates closely with gotomedia’s mission statement “exeed expecations and take vacations.”

Posted on February 15th, 2006 in Thoughts
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Written by Kelly Goto | 3 Comments |

the mobile designer

Mobile designers are the bridge between the end user and the engineering community. Unlike the web or mainstream design world, mobile designers cannot be simply visually or brand-oriented. It is mandatory to keep up to date on the latest technologies and handsets, maintain client and company education, and articulate the importance of authoring for one platform or another. Mobile designers need to be highly conceptual, understand the importance of brand, and yet maintain a close eye on the usability and end users’ specific needs.

Posted on February 8th, 2006 in Thoughts
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Written by Kelly Goto | 12 Comments |

a valentines day cocktail

What better setting (and city!) to share a drink with a few friends? Join us on Tuesday, February 14th at 19h at The Hotel Palace (the old Ritz) in Barcelona is the setting for a gathering of the mobilists where all bloggers, journalists, evangelists and designers are welcome.

Ritz

The gathering is hosted by gotomobile (a division of gotomedia) and will be joined by attendees of the 3GSM World Congress. we’re limited to 50 guests at this posh local – so please get your RSVP to rudy(at)m-trends(dot)org and we’ll add you to the list on a first come, first served basis.

Posted on January 25th, 2006 in Thoughts
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Written by Kelly Goto | 1 Comment |

w3c mobile web best practices

The Mobile Web Best Practices Working Group just released a new version of the Mobile Best Practices document; while still a Working Draft, this new version is special since it’s a Last Call Working Draft, meaning that the document represents the consensus of this working group.

From now on until February 17, any participant in the mobile value chain can send his comments to public-bpwg-comments@w3.org to be taken into account as Last Call comments.

Posted on January 19th, 2006 in Thoughts
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Written by Rudy De Waele | 3 Comments |

mobile web and open standards

This is another post on open standards, a concept that affects all aspects of the mobile experience, from the processors and operating systems to carriers and devices and finally to the end user. When creating web-based content, XHTML and CSS set standards for open sourced coding structure and help to create a consistent experience from desktop to mobile devices. Standards-compliant Scalable Vector Graphics (with a mobile variation known as the Mobile SVG Profiles – which include SVG Basic and SVG Tiny) is the standard for complex vector-based graphics and animation and are targeted to SVG-enabled third generation mobile phones which were announced in January 2006.

Posted on January 18th, 2006 in Thoughts
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Written by Kelly Goto | 2 Comments |

mobile wireless predictions for 2006

Last year at this time, Katrina had just hit and global awareness of the power of SMS was at an all time high. I thought I would put some of my own predictions down for 2006, and consolidate a few noteworthy entries from other mobile strategists. Here are a few predictions to track:

Technology consulting firm inCode discusses the future of digital music and MVNO’s along with innovative business models for Voice-over-Internet Protocol (VoIP) in their Fresh Picks Top 10 Global Wireless Predictions for 2006. Director of inCode Technology and Strategy Group Jorge Fuenzalida states,

Posted on December 30th, 2005 in Thoughts
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Written by Kelly Goto | 4 Comments |

something about mobile art

We haven’t seen a lot of “mobile art” on our cell phones yet compared to the explosive wave of artistic expression we have known during the early days of the Internet. In this post I would like to explore a bit why we haven’t seen such an explosion yet on our mobiles with attention to some new initiatives and possible opportunities in this area.

Posted on December 27th, 2005 in Thoughts
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Written by Rudy De Waele | 4 Comments |

digital inclusion | mobile research in developing countries

At the AIGA National Design Conference earlier this year, MIT’s Nicholas Negroponte announced the very near release of the $100 laptop, nicknamed ‘the green machine’ still in prototype form and scheduled for production within the next calendar year. Extending mobile technology from the traditional audience into a new and literally developing community has been a focus for many academic and corporate giants. This is a great step in providing computing access to previously un-connected communities worldwide.

Posted on December 25th, 2005 in Thoughts
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Written by Kelly Goto | Comments Off |

qr code re-revisited

Last week, it was brought to my attention that Ad Rants had posted an article claiming Technology Enables Billboard to Direct Cameraphone Users to Web Site. This single incident brings a clear message home (hello U.S.A.) that we are still years behind our much more advanced neighbors. When blasted by readers, author Steve Hall tried to explain:

Posted on December 23rd, 2005 in Thoughts
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Written by Kelly Goto | 3 Comments |

open standards for mobile apps

I’ve found that understanding the mobile user experience starts with understanding the underlying technologies. Technology is often difficult for me to grasp – especially with a designers’ mentality. Because of this, I’ve worked hard to conceptualize the technological aspects of the mobile experience as it affects authoring, UI design and the end user. For a much more comprehensive discussion, please take a look at Little Springs Design.

Posted on December 18th, 2005 in Thoughts
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Written by Kelly Goto | Comments Off |

The People

Johnson has new thoughts about Mobile Advertising Redux
on July 15, 2008

Petes2cents has new thoughts about iPhone hype or hope?
on July 13, 2008

Kelly Goto has new thoughts about mix and mash with bill
on July 11, 2008

online shopping has new thoughts about mix and mash with bill
on July 10, 2008

Monica has new thoughts about Mobile Advertising Redux
on June 25, 2008

Perry has new thoughts about qr codes in america?
on June 15, 2008

Megan Loftus has new thoughts about mobile customer service sucks
on June 3, 2008

avinash has new thoughts about mobile advertising salon style
on May 21, 2008

Fiona Murray has new thoughts about the mobile internet or ‘mobile web’
on May 21, 2008

Mark has new thoughts about mobile customer service sucks
on May 8, 2008