Thoughts @

iPhone hype or hope?

iphone_vs_razr 

The launch was record breaking. Within the first quarter, the company reported profit of $1.75 billion on sales of $9.42 billion. Excluding one-time items, per-share earnings were 30 cents — beating 28 cents on sales of $9.21 billion expected by analysts. From an original review on its record-breaking sales: 

“Noted by industry experts as a game-changing feat of design and engineering … The mobile handset’s radical and revolutionary design transformed consumer’s expectations for how a mobile handset should look and feel.” 

Posted on July 11th, 2008 in Thoughts
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Written by Kelly Goto | 1 Comment |

from microsoft to macworld

No matter how prepared you might be, even the second time around, meeting Bill Gates is quite a thrill. In December, I was re-invited to an intimate event at Microsoft – 9 individuals sitting around with Bill Gates in the Executive Briefing Center.

Mix n Mash 2007

Posted on January 24th, 2008 in Thoughts
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Written by Kelly Goto | 2 Comments |

mobile advertising salon style

Last night a group of ‘mobile enthusiasts’ met at the gotomedia loft for an evening of discussion focused on mobile advertising. Attendees included Rudy De Waele, Mike Rowehl, Raj Singh, Paul Smith and others. Some interesting themes were raised, along with an overall sense of where we are today and where we might be heading in the near future. Here are some notes and comments from the event. Some of our initial questions:

Posted on November 19th, 2007 in Thoughts
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Written by Kelly Goto | 8 Comments |

Mobile Advertising Redux

So I’ve spent the last year playing with a variety of different mobile ad networks and I’ve discovered quite a few interesting things which I will share below:

1. There is definitely money here – Whether it be traditional WAP text ads or even SMS ads, there is money that I am making and the eCPMs have been good. With self-service WAP ads, I’ve been getting between $1-$6 and with sponsored ads, I’ve seen ad sales upwards of $15. That being said, there was definitely some initial promises of CPMs in the $30-40 etc range; however, I think this as a % of the inventory has definitely scaled down to less than 5% – the majority of the inventory is under $10.

Posted on November 5th, 2007 in Thoughts
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Written by Raj Singh | 6 Comments |

mobile 2.0 fireside chat

A gathering of mobile noteables at the Mobile 2.0 Event here in San Francisco today are engaging in a very thought provoking conversation. Here are some notes, taken during the session. Moderated by Tony Fish, on the panel is Patrick McVeigh (CEO of SoonR), Russ McGuire (Sprint), Jean Marc Frangos (BT Group) and Russ Daniels (HP Web Services). Here are the main takeaways as stated by Tony Fish at the end of the discussion:

Posted on October 15th, 2007 in Thoughts
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Written by Kelly Goto | 6 Comments |

google phone? open says it all…

Lately, when I pull out my iPhone at the doctor’s office or in a restaurant, I want to hide it in a bit of shame – because everyone else has theirs out as well. It’s the same feeling I feel when pulling my Sony Vaio laptop out at the WWDC07 conference: Uncomfortable. Normally I pride myself on having the first unlocked European version of some phone that hasn’t yet come out in the U.S. I cannot believe I feel so mainstream and trendy. I find myself asking “What’s next on the mobile horizon?”

Posted on October 8th, 2007 in Thoughts
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Written by Kelly Goto | 7 Comments |

iPhone - apples to apples?

apples to oranges

Life has changed considerably since I last tried to post (my last post was interrupted by the birth of our little girl) and two months later I am (somewhat) refreshed and ready to absorb myself into the mobile world once again. I was on bed rest when the iPhone was released, using it during the birth process to track contractions, and when they were five minutes apart, Twitter the birth itself. Since that time, the iPhone is now honored as the most successful consumer product release in history. ‘Successful’ if you subtract the frustration surrounding AT&T’s customer service and bizarre billing practices.

Posted on September 29th, 2007 in Thoughts
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Written by Kelly Goto | 7 Comments |

iPhone dev camp

iPhone Dev Camp

This year, 7-7-07 means iPhone DevCamp. Many are trying to decide what to do on that momentous day, I think weddings have been booked years in advance (because 6-6-06 was a bit scary) and babies are hoping to be born. It’s also a working, collaborative, free weekend session (starts in the evening of July 6th, all day on the 7th and ends the afternoon of the 8th) where a number of iPhone-ready web applications and web sites will be launched publicly.

Posted on June 25th, 2007 in Thoughts
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Written by Kelly Goto | 4 Comments |

an apple a day…

Apple iPhone Safari Browser

Well, last week was all about Apple and WWDC07. This year I actually got to participate in a session that kicked off the content and media track at the conference with Garrett Murray from Blue Flavor. I represented the enterprise and large legacy system team mentality while Garrett was more of the cowboy coder and indie developer guy. The session was called “Iterative Cocoa and Web Application Design” which covered topics having to do with agile processes merging with best practices in User Centered Design (UCD) and although I know very little about Cocoa itself, the session went (from what I hear) very well. Thank god for Garrett’s participation.

Posted on June 19th, 2007 in Thoughts
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Written by Kelly Goto | Comments Off |

3GSM rebrands as ‘mobile world congress’

Mobile World Congress Logo

 Last week it was announced that Europe’s largest mobile industry show will change its name and branding from 3GSM World Congress to the Mobile World Congress starting with the annual February 2008 show in Barcelona. Concurrently, the 3GSM World Congress Asia will be renamed Mobile Asia Congress.  From the press release it states:

Posted on June 18th, 2007 in Thoughts
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Written by Kelly Goto | Comments Off |

The People

Johnson has new thoughts about Mobile Advertising Redux
on July 15, 2008

Petes2cents has new thoughts about iPhone hype or hope?
on July 13, 2008

Kelly Goto has new thoughts about mix and mash with bill
on July 11, 2008

online shopping has new thoughts about mix and mash with bill
on July 10, 2008

Monica has new thoughts about Mobile Advertising Redux
on June 25, 2008

Perry has new thoughts about qr codes in america?
on June 15, 2008

Megan Loftus has new thoughts about mobile customer service sucks
on June 3, 2008

avinash has new thoughts about mobile advertising salon style
on May 21, 2008

Fiona Murray has new thoughts about the mobile internet or ‘mobile web’
on May 21, 2008

Mark has new thoughts about mobile customer service sucks
on May 8, 2008