Last December, I read an article that suggested that mobile bar codes were the future of advertising here in America. I posted QR code revisted explaining how behind the US was and that these ‘mobile bar codes’ have been popular in other parts of the world (namely Japan) for several years now. But today – something of note. Rudy De Waele of M-Trends brought this lifeblog post to my attention:
(from the Lifeblog site) It’s a great way for me to promote my mobile site from the physical world, to provide access in a way that doesn’t require me to forward a link or have someone type it out. Dave has a great review of how QR codes are used in Japan. As he says, ‘QR Codes have become the door to the mobile Internet for the average mobile user’.
WINKsite is providing tools that make it easy for WINKsite publishers to create a barcode and display it, either on their website or on printed materials. Like Dave says, it completes the cycle from digital to real and back – ‘create mobile space, distribute code, people see code, scan and visit’.
Here is gotomobile.com in QR format:
This is exciting stuff. Carriers and operators (hey HELIO take note!) this is something that makes life easier, for marketing, for customers, for mobile folks on the go. On a post dated last month, Dave Harper comments “Mainstream America is Ready for Bar Codes – Converging “Realspace” and “Mobilespace.” In this insightful post, Dave states:
(from Dave Harper’s blog) One thing that has become obvious as of late is that along with educating people about the mobile Internet, it’s necessary to also offer tools that provide easy access to it. This is especially true when it comes to helping people discover and connect with off-portal mobile content and services. Part of this requires finding solutions that are successful at making connections between the physical world and mobile Internet.
Along with the QR code and Semacode, the other mobile code of note is ShotCode which is picking up (some) steam it seems throughout Europe. One mobile online software distributor (Getjar) reported more than 100,000 scans in 4 months. This seems to be a record outside of South Korea and Japan ‘as far as they know it.’
Yes, there is a embedded code war about to emerge in America, and it will be interesting to see how carriers and operators (and device manufacturers) respond. Commenting on Dave Harper’s post, this Trendwatching article titled INFO LUST was referenced in the comments section, talking about traditional bar codes, SMS and MMS activation codes, Paperclick and ShotCodes along with something called mCode (which is like QR, only can be customized to work with your specific logomark or image). Finland has the UPCODE, Korea has the ColorCodes and it is obvious that the ability to instantly transfer embedded URLs along with music, graphics and more will soon be popping up on posters, flyers, ads, magazines and more. As the US gains traction in the 3G world and mobile web browsing picks up speed — say “hello” to one-touch marketing and even more lifestyle integration of mobile content and services.