Comments on: Mobile Advertising Redux

By: Johnson

Johnson — Tue, 15 Jul 2008 11:44:33 +0000

ZestADZ is a leading mobile-ad network in India and serves mobile ad’s on SMS and WAP.

http://www.ZestADZ.com

By: Monica

Monica — Thu, 26 Jun 2008 03:20:52 +0000

Google has had the mobile world on its radar screen ever since 2004. I remember reading a book mobile advertising in which were mentioned some trial runs done by Google in 2005.

Google btw, is a good entity to have on the mobile ad space - in fact in both mobile and online space. They are the kings on user usability benchmarks. What makes things a bit eeky (shudder shudder) is the ‘all prevading’ presence of Google. My thoughts on this - no one no matter how good, should be allowed the luxury of an ‘all prevading’. This is a prerogative that belongs to God and Him alone!!

Cheers!

By: Sylvia Hatshaw

Sylvia Hatshaw — Tue, 22 Jan 2008 20:38:11 +0000

Colby Fede of ProximityMedia has a wonderful article on the state of mobile advertising in 2008.

By: seong

seong — Tue, 06 Nov 2007 20:36:48 +0000

We’ve found a lot of the same results on our mobile site, including CPMs clearly under $10 but definitely higher than online. AdMob has been performing better for us than Google so far. We’re also considering trying out Medio to see how their stuff compares…interested if anybody else has tried out an ad service not mentioned in the post.

By: Sean Owen

Sean Owen — Tue, 06 Nov 2007 14:21:52 +0000

“Google may be giving you prioritized WAP page indexing if you use them for Adsense”

From the people who run this machinery — I can at least tell you that we do nothing of the sort.

By: kelly

kelly — Tue, 06 Nov 2007 06:32:55 +0000

Raj - great post. And welcome to the conversation. google’s announcement today (much anticipated gphone) do you feel the revenue model is finally shifting from pure carrier and operator run — and how will google’s entry into the space affect mobile search and paid advertising? How does mobile advertising compare to regular online advertising? I’ve seen reports that shows mobile versus traditional online advertising — the gap was still so wide most companies opt not to bother with mobile advertising - especially in the States.. (the mobile web is way more prominent outside of the U.S.