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	<title>Comments on: MEX - user experience manifesto</title>
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		<title>By: MEX: Mobile User Experience Conference - Manifesto at Matt MacQueen</title>
		<link>http://www.gotomobile.com/archives/mex-user-experience-manifesto/comment-page-1#comment-10388</link>
		<dc:creator>MEX: Mobile User Experience Conference - Manifesto at Matt MacQueen</dc:creator>
		<pubDate>Wed, 31 Jan 2007 15:55:05 +0000</pubDate>
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		<description>[...] [Via gotomobile] - I recently became aware of MEX 2007: The PMN Mobile User Experience Conference in London, May 2nd/3rd. I like the Manifesto format of the topics, very much starting with an opinion / point-of-view and fostering discussion on it, rather than take a back seat and being a neutral forum. I like the progressive stance of these topics, especially the quality of experience vs. commodization risks with time to market pressures we all face that ultimately affect experience design: 1. Understanding users and delivering exceptional customer service is just as important a part of the mobile experience as the latest technology and the size of the marketing budget. It can be the key differentiator for a business. We think too much time and money is invested in getting products to market quickly rather than getting products to market effectively. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] [Via gotomobile] - I recently became aware of MEX 2007: The PMN Mobile User Experience Conference in London, May 2nd/3rd. I like the Manifesto format of the topics, very much starting with an opinion / point-of-view and fostering discussion on it, rather than take a back seat and being a neutral forum. I like the progressive stance of these topics, especially the quality of experience vs. commodization risks with time to market pressures we all face that ultimately affect experience design: 1. Understanding users and delivering exceptional customer service is just as important a part of the mobile experience as the latest technology and the size of the marketing budget. It can be the key differentiator for a business. We think too much time and money is invested in getting products to market quickly rather than getting products to market effectively. [&#8230;]</p>
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