Last night a group of ‘mobile enthusiasts’ met at the gotomedia loft for an evening of discussion focused on mobile advertising. Attendees included Rudy De Waele, Mike Rowehl, Raj Singh, Paul Smith and others. Some interesting themes were raised, along with an overall sense of where we are today and where we might be heading in the near future. Here are some notes and comments from the event. Some of our initial questions:
So I’ve spent the last year playing with a variety of different mobile ad networks and I’ve discovered quite a few interesting things which I will share below:
1. There is definitely money here – Whether it be traditional WAP text ads or even SMS ads, there is money that I am making and the eCPMs have been good. With self-service WAP ads, I’ve been getting between $1-$6 and with sponsored ads, I’ve seen ad sales upwards of $15. That being said, there was definitely some initial promises of CPMs in the $30-40 etc range; however, I think this as a % of the inventory has definitely scaled down to less than 5% – the majority of the inventory is under $10.