GPS tracking systems in newer cars fascinate me with their accuracy. While searching for a nearby restaurant, I used a search feature in my friend’s new Lexus. We found one in less than a minute and were eating our first piece of hamachi 20 minutes later.
the google experience includes 40 chefs preparing fresh foods every day and heated, electronically controlled toilet interfaces that appear to wash and rinse, but hopefully not spin. ;-)
If you’re designing or developing for mobile phones, you probably have heard about the W3C Mobile Web Initiative :
“The Mobile Web Initiative’s goal is to make browsing the Web from mobile devices a reality”, explains Tim Berners-Lee, W3C Director and inventor of the Web. “W3C and mobile industry leaders are working together to improve Web content production and access for mobile users and the greater Web.”
The funny thing is that everyone I met last week who passed the spot tried it out! I tried it out myself and I think it’s fun! Though the time to wait for the video (500Kb) while having a conversation appeared a bit long, maybe because the ad videos were not really appealing enough on the mobile screen? You can also view them here at www.meloprometiste.es
Proximity Marketing is very trendy here at the moment. From a huge outdoor ad, in the middle of the Pg. de Gracia, the brand (Aquarius) invites you to activate your BlueTooth to download their latest TV ads for free.
You always know how where the bus is and how long you have to wait (if you have your cellphone on you of course); nothing really new here but now iconised on all Bus Stop signs in Barcelona.
Some time ago, I left my mobile charging at my parent’s home in Seattle. I remembered this as I arrived at the Oakland airport outside of San Francisco because I needed to call AAA for a jump. While in the parking lot, I realized I had left my car lights on, and as such the radio ‘locked’ and I had no music. So, I jumped the car and eventually was on the road - sans mobile, sans music. I did this for one week, until my mobile phone appeared in the mail and I also found the code to unlock my radio. During this week, it was quite stunning to see how reliant, even addicted I have become to my devices. One wonders what might happen if the power goes out for any significant time. The Ipod has become a lifeline to entertainment while on the road, at the gym or during long flights. Our mobile devices do more than connect us to our friends and family through voice calls, it offers constant companionship and entertainment through SMS/IM integration, music and games. Now, as mobile television and high-speed internet access become the norm, our devices will continue to offer welcome distractions to any ‘in-between’ moments we might have during the day.