Archive for January, 2005

faster is not always better

With the influx of mobile data services, new handsets and little to differentiate various players in the marketplace, we turn to brand as a key decision point in the mobile user experience process. David Pringle, a writer for the Wall Street Journal writes,

“At stake is control of an everyday device owned by more than a billion people. The winner will be in a position to shape the future of the cellphone business and cream off the profits that come from being a premium brand.” Wall Street Journal “After a Long Peace, Wireless Operator Stirs Up Industry”, November 2004

Posted on January 13th, 2005 in Thoughts
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Written by Kelly Goto | 2 Comments |